What It Takes to Be a Successful Social Good Entrepreneur
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So, you want to create social change by starting something new — that’s quite a noble goal. Unfortunately, it’s not as easy as it sounds.
Social entrepreneurship is the act of recognizing a social problem and innovating a solution using entrepreneurial principles. While business entrepreneurs seek profits and returns, social entrepreneurs measure their successes in social or environmental change.
If you’re hoping to start a movement capable of creating real impact, we’ve rounded up some essential tips for you. We spoke with social good entrepreneurs who shared their innovation experiences. Even startups that do not focus exclusively on creating change can learn from these lessons, as most consumers now consider the environmental and social impact of their purchases.
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